Part of an ongoing relationship to redefine and rebuild the Ellesse brand world. To remind a generation of their forgotten legacy by expressing and amplifying an unmistakable Italian flair and unique social view on sport. Photography art direction + Shoot production + Campaign marketing toolkit for SS26. Photography: Mark Arrigo

Part of an ongoing relationship to redefine and rebuild the Ellesse brand world. To remind a generation of their forgotten legacy by expressing and amplifying an unmistakable Italian flair and unique social view on sport. Photography art direction + Shoot production + Campaign marketing toolkit for SS26. Photography: Mark Arrigo

Working with Ellesse and Pentland Brands to reorganise and rebuild their visual world. To remind a generation of their forgotten legacy by expressing and amplifying an unmistakable Italian flair and unique social view on sport. Establishing design systems and strategic trading stories. An exciting and characterful approach to future photography art direction. Redrawing the legacy mark and even developing a whole new asset and logo in ‘Perugia 1959’ — all brought to life with newly established brand behaviours and cemented into a brand world document.

Design and execution of Heal’s brand platform and campaign ‘Where Design Lives’. Producing brand assets and creative direction for OOH, digital, documentary film and social touchpoints. Work completed as Creative Partner & CCO of London based strategy first agency Tomorrowism

Design and execution of Heal’s brand platform and campaign ‘Where Design Lives’. Producing brand assets and creative direction for OOH, digital, documentary film series and social touch points. Work completed as Creative Partner & CCO of London based strategy first agency Tomorrowism

Design and execution of Heal’s brand platform and campaign ‘Where Design Lives’. Producing brand assets and creative direction for OOH, digital, documentary film and social touchpoints. Work completed as Creative Partner & CCO of London based strategy first agency Tomorrowism

Introducing a whole new visual world, logotype and the strategic brand platform “life changing style,” completely modernizing the maternity fashion label’s identity. Work completed as Creative Partner & CCO of London based strategy first agency Tomorrowism

A new organisational vision, attitude + culture-facing brand idea: Don’t Shop Around brought to life with a more elevated, more confident, more differentiated brand world + more distinctive visual and verbal codes. Applying the new approach to a fresh set of signature acts and deeds that position LYST where the heat is in the category. Work completed as Creative Partner & CCO of London based strategy first agency Tomorrowism

Modernising the visual codes of Britain’s oldest luxury shoemaker. Subverting the dusty visual codes of legacy to speak to a new audience, responding to the newer expressions and image of visual culture. Offering a new approach to photography art direction and re-designing brand assets with new behaviour. Work completed as Design Director at Portas Agency.

Modernising the visual codes of Britain’s oldest luxury shoemaker. Subverting the dusty visual codes of legacy to speak to a new audience, responding to the newer expressions and image of visual culture. Offering a new approach to photography art direction and re-designing brand assets with new behaviour. Work completed as Design Director at Portas Agency.

An independent English-language bookstore founded by Alex Holder & Mark Thompson. Located in Lisbon’s vibrant Santos neighbourhood. The shop specialises in a carefully curated collection of contemporary fiction, indie press titles, and translated international works. More than just a store, it serves as a warm community hub hosting regular book clubs and literary events for locals and travellers alike.

An independent English-language bookstore founded by Alex Holder & Mark Thompson. Located in Lisbon’s vibrant Santos neighbourhood. The shop specialises in a carefully curated collection of contemporary fiction, indie press titles, and translated international works. More than just a store, it serves as a warm community hub hosting regular book clubs and literary events for locals and travellers alike.

With a refreshed design vision and a rapidly changing accessories market, the brand needed to evolve beyond its traditional image while staying true to its British heritage.
Working closely with the leadership team, we repositioned Radley for a new generation — elevating its identity, sharpening its point of view, and creating a more confident, culturally relevant brand platform. From brand world development right through to campaign photography art direction. Photography by Phil Dunlop. Work completed as Creative Partner & CCO of London based strategy first agency Tomorrowism

With a refreshed design vision and a rapidly changing accessories market, the brand needed to evolve beyond its traditional image while staying true to its British heritage.
Working closely with the leadership team, we repositioned Radley for a new generation — elevating its identity, sharpening its point of view, and creating a more confident, culturally relevant brand platform. From brand world development right through to campaign photography art direction. Photography by Phil Dunlop. Work completed as Creative Partner & CCO of London based strategy first agency Tomorrowism

With a refreshed design vision and a rapidly changing accessories market, the brand needed to evolve beyond its traditional image while staying true to its British heritage.
Working closely with the leadership team, we repositioned Radley for a new generation — elevating its identity, sharpening its point of view, and creating a more confident, culturally relevant brand platform. From brand world development right through to campaign photography art direction. Photography by Phil Dunlop. Work completed as Creative Partner & CCO of London based strategy first agency Tomorrowism

Berghaus blends Northern outdoor heritage with modern techwear design. Built from lightweight, performance-driven fabrics, the collection delivers all-weather comfort, mobility, and understated style for life on the move — inspired by the North, designed for everywhere.

Brand communications for the ‘The Edit by Alexa Chung’ for Barbour. Part of an ongoing relationship with Alexa Chung and team on brand communications

Photography by Laurence Ellis, styling by Julian Ganio. Part of a larger publication project showcasing the unique heritage and contemporary relevance of the high-street fashion brand Gap.

Photography by Laurence Ellis, styling by Julian Ganio. Part of a larger publication project showcasing the unique heritage and contemporary relevance of the high-street fashion brand Gap.

Photography by Laurence Ellis, styling by Julian Ganio. Part of a larger publication project showcasing the unique heritage and contemporary relevance of the high-street fashion brand Gap.

Photography by Laurence Ellis, styling by Julian Ganio. Part of a larger publication project showcasing the unique heritage and contemporary relevance of the high-street fashion brand Gap.

Brand identity for Savile row tailor Patrick Grant and his luxury British ready-to-wear menswear label. The brand mixes traditional heritage tailoring with strong military and sporting roots. Developing a logotype and suite of assets that built the visual world of a very modern tailored gentleman.

Brand identity for Savile row tailor Patrick Grant and his luxury British ready-to-wear menswear label. The brand mixes traditional heritage tailoring with strong military and sporting roots. Developing a logotype and suite of assets that built the visual world of a very modern tailored gentleman.

Brand identity for Savile row tailor Patrick Grant and his luxury British ready-to-wear menswear label. The brand mixes traditional heritage tailoring with strong military and sporting roots. Developing a logotype and suite of assets that built the visual world of a very modern tailored gentleman.

Brand identity for Savile row tailor Patrick Grant and his luxury British ready-to-wear menswear label. The brand mixes traditional heritage tailoring with strong military and sporting roots. Developing a logotype and suite of assets that built the visual world of a very modern tailored gentleman.

Photography Jack Davison. Part of a larger publication project showcasing the unique heritage and contemporary relevance of the high-street fashion brand Gap.

Photography Jack Davison. Part of a larger publication project showcasing the unique heritage and contemporary relevance of the high-street fashion brand Gap.

Photography Jack Davison. Part of a larger publication project showcasing the unique heritage and contemporary relevance of the high-street fashion brand Gap.

Photography Jack Davison. Part of a larger publication project showcasing the unique heritage and contemporary relevance of the high-street fashion brand Gap.

Redefining traditional car culture through “slow journalism,” prioritising artistic narratives, design, and lifestyle over technical specifications. A gender-neutral perspective, it blends striking photography with reflective storytelling to appeal to enthusiasts interested in the soulful side of driving and travel.

Redefining traditional car culture through “slow journalism,” prioritising artistic narratives, design, and lifestyle over technical specifications. A gender-neutral perspective, it blends striking photography with reflective storytelling to appeal to enthusiasts interested in the soulful side of driving and travel.

Redefining traditional car culture through “slow journalism,” prioritising artistic narratives, design, and lifestyle over technical specifications. A gender-neutral perspective, it blends striking photography with reflective storytelling to appeal to enthusiasts interested in the soulful side of driving and travel.

Bridging its historic post-war architecture with its role as a modern urban lifestyle destination. Moving away from past perceptions of Brutalism as cold or dated, the visual identity embraces the building’s striking geometric lines and sloped concrete terraces, turning these unique architectural features into a bold graphic logo and a clean, modernist aesthetic. Positioning the landmark not just as a shopping centre, but as a vibrant, community-focused hub where heritage, upscale retail, and culture seamlessly intersect.

Photography Samuel Bradley styling by Elgar Johnson. Part of a larger editorial project and publication celebrating the iconic boot’s heritage, 1990s music culture, and global style impact.

Magazine and editorial project to celebrating the iconic boot’s heritage, 1990s music culture, and global style impact. The project features insights from designers such as Ronnie Fieg, Hiroki Nakamura, and Nick Bower.

Magazine and editorial project to celebrating the iconic boot’s heritage, 1990s music culture, and global style impact. The project features insights from designers such as Ronnie Fieg, Hiroki Nakamura, and Nick Bower.

A photographic series and book created by Alex Holder and photographer Oli Kellett. The project pulls back the curtain on a hidden, highly lucrative industry by capturing the faces of the UK’s top hand models from the Hired Hands Agency.

Brand and packaging for hand sanitiser for a post-chemical pharmacy Biocol Labs. It creates plant- and mineral-based health supplements with a primary focus on liver health, metabolic function, and daily wellness essentials designed to offer natural alternatives to conventional pharmaceuticals.

Part of a larger brand project to redefine traditional car culture through “slow journalism,” prioritising artistic narratives, design, and lifestyle over technical specifications. A gender-neutral perspective, it blends striking photography with reflective storytelling to appeal to enthusiasts interested in the soulful side of driving and travel.

Logo mark and brand visual world for the hand made luxury candle company MAO.